Hirth Engines, the global producer and developer of industry-pioneering two-stroke engines has revealed a new corporate identity to spearhead the German company’s new business focus programme scheduled for roll out across international markets including:
- Light and Ultralight aircraft applications fixed wing and helicopter;
- UAVs (unmanned aerial vehicles) including the leading heavy fuel propulsion system for maritime rotary VTOL (vertical take-off & landing) unmanned helicopters and fixed wing MALE (medium-altitude long-endurance) aircraft;
- Fire engine pumps.
The new vibrant corporate identity heralds a worldwide business focus programme, including support to customers and investment in technology advances. The fresh and dynamic treatment of the famous engine block with cooling fins has been designed to reflect the heritage of the brand established since 1927. A new website is due to be launched later this month, along with a range of marketing materials and implementation of the corporate identity and logo on signage and products.
“Our new look is aligned to our proud heritage and is vibrant and energetic, signposting a company that has innovation and engineering excellence at its heart. The Hirth brand has been synonymous with development of two stroke engines for almost a century, and with our new design style we look forward to a signpost to future developments in propulsion technology.
“The new brand identity will help us communicate a simplified and clear message as we continue to grow and expand. It is an exciting time for the business and the new-look is an example of the energy we are bringing back to the brand alongside a comprehensive package of distributor and customer support,” explained Peter Lietz, Director of International Sales and Services at Hirth Engines.
“Hirth Engines is a company with a strong focus on dependable products, continued innovation and customer engagement. We are committed to developing our relationships with key stakeholders and enhancing our role as industry leaders where innovation is a key differentiator.”
The company’s factory and international headquarters is based near Stuttgart, Germany, Hirth Engines, and provides two-stroke engines to customers worldwide, partnering with a valued distributor network and selling in selected applications to direct customers.
Hirth Engines, founded by aviation pioneer and engineer Helmut Hirth, has a strong focus on its European-heritage and German technology expertise with a track record backed by engineering excellence and business innovation. Building on this heritage Hirth plans to accelerate worldwide adoption of industry-leading engineering solutions.